Your approach to your business, your services, how you interact with your clients… it’s all unique to YOU. Take the time to write down what makes you unique and use those memorable statements in your small business marketing.
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Homepages have to do a lot of heavy lifting. You don’t know WHY someone is coming to your homepage, or WHAT they’re looking for. Learn the questions to answer on your homepage.
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You create value in every customer interaction, from your first introduction through final delivery (and follow-up). With every interaction, you can up the value in the mind of your customer.
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Unsuspecting small business owners think a web developer is going to create a complete website. But website development is only a slice of the pie.
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