November 24th is Celebrate Your Unique Talent Day (there’s a reason to celebrate assigned to every day of the year!). It made me think of the word “uniquities.” 

Similarities and uniquities

Several years ago, I was in a training class. Each small group in the class was asked to make a list of similarities and differences. 

Yeah… look, those exercises have their importance (build team trust). But does it have to be boring?

When I presented for our group, I said, “Our team similarities and uniquities are…”

There was a chuckle, and the energy picked up. The class perked up to listen.

Does your audience perk up when you talk about your business and services? 

The things that make you unique are why your clients work with you. Here’s a few examples from my clients:

• Amy M’s not just a real estate agent; she’s a coach, partner, and friend in your real estate journey.

• Amy H isn’t just an accountant; she combines accounting experience with the fun of great conversations and the golden rule of customer service.

• Dalyn’s not just a coach; he helps you understand the true story of your leadership style and behaviors.

• Gift3r App is more than an eGift card marketing platform; it helps you share joy with family and friends.

• Check out my uniquities on my About Page. 

How do you know what makes you unique?

Ask your clients. Ask your friends and your family. They love you for your uniquities! 

Your approach to your business, your services, how you interact with your clients… it’s all unique to YOU. It makes you memorable. No one else does what you do. No one else is you! Dr. Suess was spot on when he said:

"Today you are you. That is truer than true. There is no one alive who is youer than you!"

Uniquities make you memorable

Take the time to write down what makes you unique and use those memorable statements in your small business marketing. 

Combine your uniquities with increasing value for your customers. You’ll stand out from your competition and make it easy for prospects to select your services. 

Download the services value worksheet now. 

Celebrate Your Unique Talent Day… share your top uniquity in the comments section!